A Business Success Formula that Makes the World Better—Through the Profit Motive!
- Solving the world's biggest problems creates powerful profit and revenue opportunities; your business succeeds as you turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance
- Making your business really, truly green may actually slash costs *and* provide a powerful “hot button” leverage point for your marketing—but faking a green commitment (“greenwashing”) could actually destroy what you’ve worked so hard to build
- Using the relationships you already have, you can create powerful partnerships that bring you directly in front of new and key audiences, at little or no cost—even competitors can be part of your success!
- When you treat the prospect as intelligent, base your business on ethics, and actually anticipate those prospects’ needs, your growth can be exponential—but if you use old-style interruption-oriented marketing that insults your prospects, you’re writing a recipe for failure
- The conversations you create and the experiences people have with you (in the real world, on social media, and elsewhere) are more important than any amount of traditional branding or advertising
Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want, by Jay Conrad Levinson and Shel Horowitz (with additional contributions by Cynthia Kersey, Frances Moore Lappé, Ken McArthur, and Yanik Silver) will show you all of this and much more, step by step. With examples of not only what to do right but also how not to do wrong ranging from solopreneurs to Fortune 100 companies (Unilever, Toyota, GE, and others), this remarkable book will help you increase and leverage your Green commitment, reach new markets, and slash your marketing costs.
Endorsed by Jack Canfield (Chicken Soup), Seth Godin (Purple Cow), Jacquelyn Ottman (green marketing expert), Ivan Misner (founder of BNI), Michael Port (author, Think Big Revolution), Joel Makower (founder of GreenBiz.com), Alicia Bay Laurel (author, Living on the Earth) and many others.
- Profit motivates solving our crises in ways that guilt and shame do not
- Nice guys (of either gender) finish first, not last—IF they understand how to be "practical visionaries" like those profiled in this book
- REAL green, socially conscious businesses can be far more profitable
- The old model of intrusive advertising and marketing not only costs too much, it no longer works—but what you can do instead is both much more powerful and a whole lot cheaper